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The book begins the presentation of its helpful and forward-looking advice with a discussion of the overall process of defining the objectives and users of your Web site, as well as the goals you will use to measure your progress. The authors then use time-tested, traditional print concepts to clearly illustrate how to make your site interface welcoming and efficient. High-quality illustrations show how to design for overall style and professional appeal. The sections on typography and editorial style set this manual apart from many Web style guides with attention to the fine details that separate the good sites from the great.
Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.
- a full chapter devoted to Universal Usability
- guidelines and techniques for creating universally usable designs
- a full chapter on Information Architecture and how best to promote its robust development
- information on Search Engine Optimization and the designs that improve it
- techniques for using Cascading Style Sheets for layouts and typographic design
- 185 illustrations, all in full color
- Patrick J. Lynch is director, Special Technology Projects, Office of the Director, Information Technology Services, Yale University. He lives in North Haven, CT.
- Sarah Horton is director, Web Strategy, Design and Infrastructure, Dartmouth College. She lives in Hanover, NH.
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