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Learn the user-centered methods and mindsets that entire businesses are using to improve their product experiences. Throughout this course, we’ll go over how to find the voice of our user, the importance of that voice, and how to create a better experience for our user.
What you'll learn:
- Define design thinking.
- Understand who is your User.
- Role of Empathy in design.
- Understand Empathy Maps.
- Understand Journey Maps.
- The importance of collecting data for users.
- Conceive of solutions to common design problems.
Devin O’Bryan is Creative Director for Project Whitespace at IBM. For the last 4 years, he has been co-creating within IBM Corporate HR and IBM Design’s global education efforts with programs like IBM Design Bootcamp Experiences, IBM Designweek events, as well as building and maintaining the intensive, award-winning Maelstrom internship program from scratch. Devin’s personal mental health journey has informed huge swaths of his educational and professional curricula. As such, authenticity is the cornerstone of Devin’s design and life philosophies, and his patient wife and two kids keep him genuine every single day.
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